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	<title>Comments on: Two Most Important Donor Questions</title>
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	<description>Fundraising and advocacy strategies. Trends, tips ... with an edge</description>
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		<title>By: Raymond J. Mitchell</title>
		<link>http://www.theagitator.net/communications/two-most-important-donor-questions/comment-page-1/#comment-25845</link>
		<dc:creator>Raymond J. Mitchell</dc:creator>
		<pubDate>Wed, 26 May 2010 14:52:01 +0000</pubDate>
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		<description>&quot;In your opinion, is there anything more important to your donors than making performance promises and keeping them?&quot;

With the possible exception of making certain that your donors know the maximum amount of their contributions goes to the actual mission (and not to administrative overhead or other things), probably not!

Simply, liken this issue to the stock market and public investment in companies and corporations. The stockholder wants to know: (a) if the investment will make a difference in the company&#039;s ability to be profitable (and, perhaps, even make a positive difference in the world); and, (b) will the investment produce a return (dividend). The promises are made in the prospectus or product offering, and the outcomes are documented/reported in the annual report. If the promises made are not kept, the investor inevitably goes elsewhere!

I agree with Kathy that budget resources for the collateral communications devices needed to report to donors must be maintained.  On the other hand, however, it is fairly easy to use routine communication with donors (i.e., acknowledgment letters, follow-up appeals, etc.) to report to them on performance promises made and kept. Every communication opportunity should be so used.</description>
		<content:encoded><![CDATA[<p>&#8220;In your opinion, is there anything more important to your donors than making performance promises and keeping them?&#8221;</p>
<p>With the possible exception of making certain that your donors know the maximum amount of their contributions goes to the actual mission (and not to administrative overhead or other things), probably not!</p>
<p>Simply, liken this issue to the stock market and public investment in companies and corporations. The stockholder wants to know: (a) if the investment will make a difference in the company&#8217;s ability to be profitable (and, perhaps, even make a positive difference in the world); and, (b) will the investment produce a return (dividend). The promises are made in the prospectus or product offering, and the outcomes are documented/reported in the annual report. If the promises made are not kept, the investor inevitably goes elsewhere!</p>
<p>I agree with Kathy that budget resources for the collateral communications devices needed to report to donors must be maintained.  On the other hand, however, it is fairly easy to use routine communication with donors (i.e., acknowledgment letters, follow-up appeals, etc.) to report to them on performance promises made and kept. Every communication opportunity should be so used.</p>
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		<title>By: Kathy Swayze</title>
		<link>http://www.theagitator.net/communications/two-most-important-donor-questions/comment-page-1/#comment-25842</link>
		<dc:creator>Kathy Swayze</dc:creator>
		<pubDate>Wed, 26 May 2010 11:59:05 +0000</pubDate>
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		<description>Great post. Over and over again we are reminded that donors want to hear from us about what&#039;s been accomplished with their dollars. Yet, as budgets get tight, one of the first things to get cut back is the newsletter which does precisely that. Let&#039;s fight harder to keep our donor stewardship tools in the budget!</description>
		<content:encoded><![CDATA[<p>Great post. Over and over again we are reminded that donors want to hear from us about what&#8217;s been accomplished with their dollars. Yet, as budgets get tight, one of the first things to get cut back is the newsletter which does precisely that. Let&#8217;s fight harder to keep our donor stewardship tools in the budget!</p>
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