Here, from the New York Times, is a very powerful way to tell a story … combining images, voiceover, music.

The NYT uses it for news coverage, in this case featuring Doctors Without Borders.

But I think you'll readily see how the approach could be used in a nonprofit fundraising or activist engagement context … or simply to deliver a message with more impact.

Warning: the example here includes photos of victims of bullets and bombs.


P.S. Thanks to Ellen Church at Craver, Mathews, Smith for the pointer.

This article was posted in: Communications, Copywriting / creative.
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