The Best Words
Copywriting pro Denny Hatch is writing a book on, well, writing. He says he titling it: Never Use a Word You Can’t Spell.
Should be a gem.
Here he teases us with the chapter on words. Anybody who needs to deal with the written word would benefit from a read, but you’ll especially enjoy it if your fundraising role involves preparing or approving copy.
He includes a variety of entertaining lists, mostly gleaned from other writers, such as “The 12 Most Evocative Words of the English Language” …
You – Save – Money – Easy – Guarantee – Health
Proven – Safety – Discovery – New – Love – Results
Even if you don’t agree, you’ll have fun making substitutions.