Copywriting pro Denny Hatch is writing a book on, well, writing. He says he titling it: Never Use a Word You Can’t Spell.

Should be a gem.

Here he teases us with the chapter on words. Anybody who needs to deal with the written word would benefit from a read, but you’ll especially enjoy it if your fundraising role involves preparing or approving copy.

He includes a variety of entertaining lists, mostly gleaned from other writers, such as “The 12 Most Evocative Words of the English Language” …

You – Save – Money – Easy – Guarantee – Health
Proven – Safety – Discovery – New – Love – Results

Even if you don’t agree, you’ll have fun making substitutions.




This article was posted in: Communications, Copywriting / creative.
You can follow any responses to this entry through the RSS 2.0 feed.
You can leave a response, or trackback from your own site.