Thanks In Advance
Believe it or not, those three words — Thanks in advance — have magical properties.
Which this post is actually testing … I’ll come back to that in a moment.
Every fundraiser knows the importance of timely donor thank you’s.
But when it comes to online fundraising, turns out that it might be very helpful to thank in advance … 38% more helpful in fact.
“The analysis showed that emails ending with some variation of thanks (“thanks, thank you, or thanks in advance”) had the highest percentage of response rates, with a final total of 62%. In comparison, emails that closed without some variation of thank you (“regards,” “best,” etc.) had a response rate of just 46%.”
Here’s a bit more detail:
Pretty convincing … thanks in advance.
As for my test — if it works as an ending, does it work as an opener? I’ll be watching the open rate on the email delivering this post, and will report back on a week or so.
I thanked you in advance … and now I’m thanking you again for reading The Agitator today.