Successful Viral Videos
It’s not easy to trigger a successful viral marketing campaign.
But here, from blogger B.L Ochman, is a good overview of do’s and dont’s. With lots of resource links as well as examples of successful — and failed — online video campaigns.
In a nutshell, what do you need for a successful viral campaign? Says Ochman:
o Knockout creative that’s funny, shocking, intriguing or surprising
o An idea customers can relate to and care about
o A clearcut message so people are able to pass it on with one sentence
o An easy way to pass it on – a link, embedding code, "share this" button, email to a friend, etc.
o A concept that builds relationships with customers by getting them to interact
o Measurable outcomes – as in: what is this campaign hoping to accomplish and how will we measure it?
o A seeding plan to get the campaign started.
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