Standing Out In A Crowded Mailbox
We’re talking over-crowded email inboxes here.
Were your email appeals ever ‘sexy’?!
I thought not.
But there’s an important point made in this article from Synchronicity Marketing, titled: Bringing Sexy Back to Email: 3 More Ways to Stand Out in a Crowded Inbox. The competition in the inbox is getting tougher and tougher. Your email appeal is competing with some pretty flashy content from other marketers.
Claims the article: “Today, three exciting innovations are bringing video, audio, animation and dynamically-updated content to email and the inbox has never looked hotter!”
It goes on to describe how new open standard HTML used in the most prevalent email receiving environments has opened the door to video displayed directly in the body of an email. Ditto for animations.
In addition, email tools now permit dynamically customized content to be served in the email, based upon factors like current time, location or other business rules defined by the marketer.
Commercial marketers are diving in … possibly making your email appeals look pretty pedestrian. Links to examples of all of the above are provided in the article.
This is not Email 101 stuff, but for you experienced big-time users of email fundraising, it’s probably time to take a look.