http://www.theagitator.net/communications/say-thank-you/?utm_source=rss&utm_medium=rss&utm_campaign=say-thank-you Fundraising and advocacy strategies. Trends, tips ... with an edge Mon, 21 May 2012 15:58:46 +0000 hourly 1 http://wordpress.org/?v=3.2.1 http://www.theagitator.net/communications/say-thank-you/comment-page-1/#comment-29940 Tiziana Fattori Wed, 01 Sep 2010 15:17:27 +0000 http://www.theagitator.net/?p=1537#comment-29940 Dear Tom, Ken Burnett is absolutely right. In my almost twenty years' experience in not for profit start ups, I can add that it all depends on numbers. When you have to deal with a "manageable" number of donors you can build up and maintain a very good communication system, with thank you letters, personalised text and so on. But when the organisation reaches hundred of thousands of donors it is very difficult to keep up with it. Letters become very standardised, databases are messing around with names and addresses, content and style become "commercial" and Donors perceive this. Only a few Big organisations are able to cope with this challenge but they are backed up by a very good system. Tiziana Fattori Italy Dear Tom,
Ken Burnett is absolutely right.
In my almost twenty years’ experience in not for profit start ups, I can add that it all depends on numbers.
When you have to deal with a “manageable” number of donors you can build up and maintain a very good communication system, with thank you letters, personalised text and so on. But when the organisation reaches hundred of thousands of donors it is very difficult to keep up with it. Letters become very standardised, databases are messing around with names and addresses, content and style become “commercial” and Donors perceive this.
Only a few Big organisations are able to cope with this challenge but they are backed up by a very good system.
Tiziana Fattori
Italy

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