Great post! Many non-profits make the mistake of hiring an intern to do something like this and it creates a potential disaster for the NPO’s brand. Any and all messaging from a non-profit absolutely needs to be done by “someone who really knows your organization, its mission, voice and culture”.

If budgets are tight, I often recommend finding and cultivating staff members who:

1 – Are naturally passionate about the non-profit
2 – Have a talent for writing creative, substantive content that’s exciting to read.
3 – Have a strong ownership in the future of the non-profit.

Distributing and dividing the social networking campaign activities among key staff members is also a great way to cultivate the future leaders within that organization.

John Haydon
CorporateDollar.Org