Comments on: Ready For Mobile Messaging? http://www.theagitator.net/communications/ready-for-mobile-messaging/?utm_source=rss&utm_medium=rss&utm_campaign=ready-for-mobile-messaging Fundraising and advocacy strategies. Trends, tips ... with an edge Mon, 21 May 2012 15:58:46 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Patrick http://www.theagitator.net/communications/ready-for-mobile-messaging/comment-page-1/#comment-58 Patrick Mon, 21 Apr 2008 20:19:38 +0000 http://www.theagitator.net/communications/ready-for-mobile-messaging/#comment-58 Our agency has started working with a mobile campaign although slightly different than you are addressing. We are using text messaging options as a way to recruit "Bigs" to our program at Big Brothers Big Sisters. We advertise in print, on TV and radio with an option to learn more by texting "Big" to our 5 digit #. In the future we hope to communicate to volunteers through SMS as well as offer a way for people to donate through text. We've been running these ads since mid-march and have had decent success so far. Our agency has started working with a mobile campaign although slightly different than you are addressing. We are using text messaging options as a way to recruit “Bigs” to our program at Big Brothers Big Sisters. We advertise in print, on TV and radio with an option to learn more by texting “Big” to our 5 digit #. In the future we hope to communicate to volunteers through SMS as well as offer a way for people to donate through text. We’ve been running these ads since mid-march and have had decent success so far.

]]> By: Bob Roth http://www.theagitator.net/communications/ready-for-mobile-messaging/comment-page-1/#comment-56 Bob Roth Mon, 21 Apr 2008 17:55:05 +0000 http://www.theagitator.net/communications/ready-for-mobile-messaging/#comment-56 Whoa on the "woe!" I worked for http://4info.net for a couple of years, which provides ad-supported info via text for such things as sports scores and stock quotes, and the cell phone is definitely a microcosm of the internet where it is more important to for advertising to be permission-based, relevant, and targeted. In fact, the MMA (Mobile Marketing Association) has very rigid standards in place for those organizations that publish ads. Our name-brand advertisers, like Chevy, renewed their campaigns with vigor because of the things that the mobile platform allows you to do while on the go... like direct them to their local dealership for a test drive. Once payment (donation) gateways become more prevalent via the mobile device, the opportunities for non-profits will be incredible. Whoa on the “woe!”

I worked for http://4info.net for a couple of years, which provides ad-supported info via text for such things as sports scores and stock quotes, and the cell phone is definitely a microcosm of the internet where it is more important to for advertising to be permission-based, relevant, and targeted. In fact, the MMA (Mobile Marketing Association) has very rigid standards in place for those organizations that publish ads.

Our name-brand advertisers, like Chevy, renewed their campaigns with vigor because of the things that the mobile platform allows you to do while on the go… like direct them to their local dealership for a test drive.

Once payment (donation) gateways become more prevalent via the mobile device, the opportunities for non-profits will be incredible.

]]> By: MobileTechOnline » Ready For Mobile Messaging? http://www.theagitator.net/communications/ready-for-mobile-messaging/comment-page-1/#comment-44 MobileTechOnline » Ready For Mobile Messaging? Mon, 21 Apr 2008 05:19:52 +0000 http://www.theagitator.net/communications/ready-for-mobile-messaging/#comment-44 [...] The Agitator wrote an interesting post today on Ready For Mobile Messaging?Here’s a quick excerpt Here’s a report from Nielsen that 23% of all mobile phone users (or 58 millon users) have been exposed to advertising on their phones in the past 30 days. Half (51% or 28 million) of those who recall seeing mobile advertising in the previous 30 days say they responded in some way. Teens, Asian-Americans and African-Americans are among those with highest recall. 26% of those who saw an ad responded at least once by sending an SMS text-message, the most popular as response. Despite these respo [...]

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