Comments on: Push Or Pull? http://www.theagitator.net/communications/push-or-pull/?utm_source=rss&utm_medium=rss&utm_campaign=push-or-pull Fundraising and advocacy strategies. Trends, tips ... with an edge Wed, 08 Feb 2012 04:36:20 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Matt Walcott http://www.theagitator.net/communications/push-or-pull/comment-page-1/#comment-7123 Matt Walcott Sun, 19 Jul 2009 05:35:32 +0000 http://www.theagitator.net/?p=1195#comment-7123 Good points from Mark. I too have been thinking a lot about that same issue. I too am a Gen X'er who believes in the proven effectiveness of direct mail but at the same time, am leery of its reputation which seems to only tarnish more each year of late thanks in part to many efforts to "control" unwanted solicitations and capture public "preferences" (thinking of the DMA's efforts to appease Congress a couple years ago which resulted in a half-baked idea they call their Commitment to Consumer something...) At the same time, I also think the jury is out on the efficacy and overall effectiveness social networks will have in fund raising (not to be confused with friend raising which they do very well). I envision such media playing the role of filling a charity's prospect funnel over the brim but, at the same time, the conversion strategies at the bottom of that funnel might, ultimately, not feel much different than the cold prospecting direct mail piece after all. Now imagine for a moment if we started to use pull tactics and web advertising promotion to attract new "investors" in our mission like the for-profit sector has done (very successfully) for years. I suggest you take a look at Dan Palotta's "Uncharitable" if you haven't done so already. Good points from Mark. I too have been thinking a lot about that same issue. I too am a Gen X’er who believes in the proven effectiveness of direct mail but at the same time, am leery of its reputation which seems to only tarnish more each year of late thanks in part to many efforts to “control” unwanted solicitations and capture public “preferences” (thinking of the DMA’s efforts to appease Congress a couple years ago which resulted in a half-baked idea they call their Commitment to Consumer something…)

At the same time, I also think the jury is out on the efficacy and overall effectiveness social networks will have in fund raising (not to be confused with friend raising which they do very well). I envision such media playing the role of filling a charity’s prospect funnel over the brim but, at the same time, the conversion strategies at the bottom of that funnel might, ultimately, not feel much different than the cold prospecting direct mail piece after all.

Now imagine for a moment if we started to use pull tactics and web advertising promotion to attract new “investors” in our mission like the for-profit sector has done (very successfully) for years. I suggest you take a look at Dan Palotta’s “Uncharitable” if you haven’t done so already.

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