The Agitator

In other (and far fewer) words, as noted by the comments so far, let common sense prevail!

In my experience, it's a matter of degree. I've seen organizations use one approach for acquisition, such as premiums, then try to force al[more...]

Obscurantism - I like that! And, I agree with Charlie. I think Kevin was trying to point out, in a provocative way, that we have to know[more...]

I agree that the up-selling / cross-selling jargon was confusing. However, I did take away a different way of looking at our constituents, e[more...]

This article had me rolling in the aisles. Sheesh! Didn't we learn from Shakespeare that 'a rose by any other name would smell as sweet?[more...]

Hi Tom, Here's a rough checklist: a) First what do we know about the person who took the action? b) If the answer is nothing how do[more...]

I'm glad you brought it up Tom. I too was perplexed. For me this appears to be an exercise in semantics. I did wrestle with it for a m[more...]

Could we not talk about selling at all. Cross selling sounds like angry donors which is apt. Up selling is just awful, conversion is better [more...]

Katie, Two more examples of the crazy rules that I was talking about. Gayle

Hehehe!