http://www.theagitator.net/communications/needed-hispanic-donors/?utm_source=rss&utm_medium=rss&utm_campaign=needed-hispanic-donors Fundraising and advocacy strategies. Trends, tips ... with an edge Mon, 21 May 2012 15:58:46 +0000 hourly 1 http://wordpress.org/?v=3.2.1 http://www.theagitator.net/communications/needed-hispanic-donors/comment-page-1/#comment-149872 Randy Tue, 31 Jan 2012 21:57:41 +0000 http://www.theagitator.net/?p=2105#comment-149872 Good post. Thanks Tom. RA Good post.
Thanks Tom.
RA

]]> http://www.theagitator.net/communications/needed-hispanic-donors/comment-page-1/#comment-149719 Katharine Vuille Tue, 31 Jan 2012 14:15:26 +0000 http://www.theagitator.net/?p=2105#comment-149719 I spent 8 years managing an English/Spanish program for a larger International Catholic non-profit and cannot stress the importance of getting the best translator possible and to use the formal in Spanish language communications asking for money. We tested Spanish only vs. English-Spanish packages many times over and the dual language packages won hands down. So test! The response we got back was that many 1st generation Hispanic-Americans speak English fluently and so the assumption that the Rodriguez's from an acquisition list speaks only Spanish is not always correct and can potentially offend. Dual language was more work, but seemed to pay off better, at least in my experience. I spent 8 years managing an English/Spanish program for a larger International Catholic non-profit and cannot stress the importance of getting the best translator possible and to use the formal in Spanish language communications asking for money. We tested Spanish only vs. English-Spanish packages many times over and the dual language packages won hands down. So test! The response we got back was that many 1st generation Hispanic-Americans speak English fluently and so the assumption that the Rodriguez’s from an acquisition list speaks only Spanish is not always correct and can potentially offend. Dual language was more work, but seemed to pay off better, at least in my experience.

]]> http://www.theagitator.net/communications/needed-hispanic-donors/comment-page-1/#comment-149709 Terri Tue, 31 Jan 2012 13:51:07 +0000 http://www.theagitator.net/?p=2105#comment-149709 Excellent operating principles in this article! These principles can help guide me in ALL of my communications efforts. Excellent operating principles in this article! These principles can help guide me in ALL of my communications efforts.

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