Blogger Kivi Leroux Miller wants to be recognized when she’s a donor.

I don’t mean ‘recognized’ as in ‘applauded’.

I mean she expects, at least upon reaching some giving level, that a nonprofit to which she donates actually knows that she is a ‘she’ and, making the point that the 2010s are not the 1950s, that she’s not a mere appendage of her husband.

As Roger and I keep harping away, nonprofits need to get serious about customer service. which for nonprofits starts with knowing your donors. Remember this chart from Bloomerang?

Correct name spellings, correct addresses, correct salutations, etc. Can it be more basic?!




This article was posted in: Communications, Donor retention / loyalty / commitment, Fundraising analytics / data.
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