I see that the American Red Cross is conducting another mobile fundraising campaign, this time lifting the stipulated text giving amount to $25. Typically, mobile asks, like the ARC’s groundbreaking Haiti campaign, have been for $10 or less. Will be interesting to see how this goes.
But “mobile” is much more than text fundraising, as Roger Craver and Stephen King (Direct Intelligence) explored in their DonorTrends webinar last week. They provided a great tour d’horizon of the many applications of mobile today for nonprofits. And a way to beat the mobile technology jumble.
You can listen to their discussion and view their presentation here.
While there, you can download and experience the mobile app we’ve created for The Agitator. Or just text AGITATOR to 53000. It’s FREE and designed to show you the kinds of functionalities and content you might consider for your organization.
I’m not as much the techie as Roger, but I do know one thing … soon more than half of a your nonprofit’s web visitors and readers of your email alerts and fundraising appeals will be accessing your content via mobile devices. You better at least start by making sure your online content delivers well to mobile!
Tom
This article was posted in: communications, Don't Miss these Posts, DonorTrends, fundraising, innovation, mobile advocacy, nonprofits, online fundraising, online publishing, social networking.
You can follow any responses to this entry through the RSS 2.0 feed.
You can leave a response, or trackback from your own site.
Can cell phone list for specific areas/demographics be purchased? We don’t collect alot of mobile phones at this point.
The webinar was great. Thanks for organizing it. You are so right about the future for, and possibilities of, engaging with existing and potential supporters via their mobile devices. Here in the UK there is a lot going on with mobile but so far seems to be limited to apps that broadcast information, text to donate and hand raising – the technologies can be used for so much more and it will be interesting to see how it develops. Personally I think those that are first to really engage with their supporters will do very well in the long term. I’ve blogged on it here http://degregoriopaul.blogspot.com/2010/12/i-can-see-future-in-my-pocket.html if you are interested.