Comments on: Measuring Social Media Impact http://www.theagitator.net/communications/measuring-social-media-impact/?utm_source=rss&utm_medium=rss&utm_campaign=measuring-social-media-impact Fundraising and advocacy strategies. Trends, tips ... with an edge Thu, 09 Feb 2012 05:21:10 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Nan Dawkins http://www.theagitator.net/communications/measuring-social-media-impact/comment-page-1/#comment-8976 Nan Dawkins Fri, 18 Sep 2009 16:12:34 +0000 http://www.theagitator.net/?p=1241#comment-8976 Thanks for sharing the white paper with your community! You raise a couple of interesting topics. In terms of tracking the actual value of customers/constituents who are engaged in social media, it is possible to go some ways towards this. Some of the simple mechanisms being used by companies like House Party to identify the SM habits of participants who end up in the crm database can provide quite sophisticated points of analysis. Influencer analysis techniques are also getting better, which makes tracking that "missionary" effect more feasible, at least to some extent. Is it perfect? No, but no measurement ever is. We are a long way from out of the box, cookie cutter solutions for SM measurement, but we're very encouraged by what is possible. As I noted in the paper, our experience has been that most clients are very pleasantly surprised with what can be done using what they already have. It's all about the combos. :) Thanks for sharing the white paper with your community! You raise a couple of interesting topics. In terms of tracking the actual value of customers/constituents who are engaged in social media, it is possible to go some ways towards this. Some of the simple mechanisms being used by companies like House Party to identify the SM habits of participants who end up in the crm database can provide quite sophisticated points of analysis. Influencer analysis techniques are also getting better, which makes tracking that “missionary” effect more feasible, at least to some extent. Is it perfect? No, but no measurement ever is.

We are a long way from out of the box, cookie cutter solutions for SM measurement, but we’re very encouraged by what is possible. As I noted in the paper, our experience has been that most clients are very pleasantly surprised with what can be done using what they already have. It’s all about the combos. :)

]]> By: Scott Swedenburg http://www.theagitator.net/communications/measuring-social-media-impact/comment-page-1/#comment-8973 Scott Swedenburg Fri, 18 Sep 2009 13:19:22 +0000 http://www.theagitator.net/?p=1241#comment-8973 In the case of Twitter, I think it is a great tool for monitoring what donors may be saying about your organization and responding to their concerns. However, most people on Twitter are following hundreds of people/organizations. So, I have a hard time seeing how one organization's tweet will standout from the crowd. I know from my own personal experience of following 60 people that I can only read a very small percentage of any day's tweets. In the case of Twitter, I think it is a great tool for monitoring what donors may be saying about your organization and responding to their concerns. However, most people on Twitter are following hundreds of people/organizations. So, I have a hard time seeing how one organization’s tweet will standout from the crowd. I know from my own personal experience of following 60 people that I can only read a very small percentage of any day’s tweets.

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