I wish I had more time to read research on brain functioning. I just love this stuff!

Here’s a piece on how the brain processes images, and what the implications are for effective design of ads, etc.

Turns out that images are processed mostly by the right frontal lobe, which gets its input from the left eye.The left frontal lobe specializes in numbers and text, perceived more through the right eye.

Based on its studies of brain hard wiring, NeuroFocus, a "neuromarketing research" firm, has devised a set of marketing best practices. Among the lessons … logos andimages on the left, numbers on the right.

What do you think? Do you buy this stuff? For a trip to the mental edge, visit the NeuroFocus website.

Sort of makes focus groups seem so old-fashioned!

Tom

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