You bet it is!
I recently received this email from Charity: Water
This organization just keeps impressing me over and over. Click below to watch the video.
Rachel’s Gift. One Year Later.
Call me a marshmallow, but it got me crying. See how long you last.
Tom
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I know I sound like a cynic… the email is great… the video is terrific… but… if no one clicked thru, it may not be as impressive to all of us.
I wonder… do you know the delivery rate, open rate, and (most important) the click-thru rate for this email effort. In other words… did anyone actually watch the video besides us?
I blogged about it too!
http://www.nonprofitmarketingguide.com/blog/2012/07/30/what-did-you-do-with-the-money-you-raised-last-year/
Great stuff.
Tom, I’m with you – perhaps it’s because my son is the same age as Rachel or perhaps it’s because I’m a marshmallow too but I lasted about 30 seconds before crying. What an inspirational family.
With my hard fundraisers hat on, I notice that they’ve gone on to set up another campaign to raise money in Cambodia so presumably, charity:water aims to encourage future gifts from donors to the original campaign? They’ve raised about $23k to date so obviously, it has resulted in further donations. Very impressed by this charity too – not just their creativity in engaging with donors but the way they’ve involved Rachel’s family.