Is Not. Is.
This post is not a plug for Visme, although Visme does have a cool, user-friendly tool for creating infographics.
However, it is a plug for infographics … and better data visualization in general by nonprofits.
Every fundraising communication is fighting — desperately — for attention. Anything you do visually — photo, infographic, video — can help you win the battle for eyeballs and attention span.
Factoids from Visme: 90% of all information transmitted to our brains. People remember 80% of what they see, only 20% of what they read.
Here’s one illustration from Visme featuring organizations like ALS, UN Peacekeeping and, in more detail (with a video), Americans for the Arts.
Other case studies on their website.
Worth a browse. Get inspired!
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