Yesterday I pointed readers toward the powerful infographics used by Charity:Water and asked for some additional nominees.
Here’s an infographic from Blackbaud that tells it all with respect to the revenue benefits of multi-channel fundraising. You can view the original in larger size here.
One thing infographics force you to do is focus on the absolute essentials of your message.
Tom
![Multichannel giving by Blackbaud [INFOGRAPHIC]](http://www.netwitsthinktank.com/wp-content/uploads/2011/10/multichannel-giving-by-blackbaud.jpg "Multichannel giving by Blackbaud [INFOGRAPHIC]")
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Yes, infographics can be a useful tool for nonprofits. Creating good ones encourages focus, brevity and a clear message. This can be powerful for public education, feedback to donors, or communicating a complex need for funding.
I also see them as part of the trend towards curating content, another useful approach for nonprofits whereby they help make sense of the deluge of data by gathering the best or most relevant content on their particular subject.
I’ve been curating fundraising infographics at
http://pinterest.com/howardlake/fundraising-infographics/
and have of course included this latest Blackbaud creation.