Here’s a tiny bit of fundraising performance data on the use of infographics, from Production Solutions.

[Click here to enlarge]

Serious lift for mail prospecting and reinstatements, as well as email campaigns.

Just enough data to whet the appetite.

Agitator readers with more response experience, please share.

Tom

P.S. Some additional resources on infographics recommended by Production Solutions:

  • Google Fusion Tables – www.support.google.com/fusiontables
  • IBM’s Many Eyes – www-958.ibm.com/software/analytics/manyeyes
  • Data Without Borders – www.datakind.org
  • Center for Digital Information – www.digitalinfo.org

 

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