I promised myself that I was going to cut back on posting on social media. Believe me, I’m trying.

But yesterday I said that, if I were a fundraiser at a nonprofit,  I’d bump social media higher on my priority list if/when I saw social media sites driving more traffic to my website than search engines did.

I asked if anyone had some data on this. And sure enough, here’s a comment from Carie Lewis at the Humane Society of the US:

"Tom – here at the Humane Society of the United States, Facebook and Twitter have been in our top 5 referring sites for over 6 months now. Share buttons on our web content, emails, and social networking efforts has really paid off."

OK … "in our top 5 referring sites" got my attention. That’s impressive.

But — and I don’t mean to split hairs here — that statement notwithstanding, search engines could still be driving 90% or more of HSUS’ referred web traffic.

Tell us more Carie.

Tom

P.S. I can’t resist … How many of those visits are from pets?

This article was posted in: communications, direct marketing, Don't Miss these Posts, email marketing, new media, online activism, online advocacy, online fundraising, online publishing, social networking.
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