On a day when ComScore is reporting Americans watched 12 billion online videos in May, up 45% over the previous year, Marketing Sherpa offers this superb post on how to make low-budget online videos. Everything from planning and creative issues to equipment to editing software. I printed it out myself!

But you must read by July 15!

142 million American internet users watched on average 85 videos in the month … that’s 74% of all US internet users. The average video was 2.7 miinutes. YouTube accounted for 34% of all views.

Is your nonprofit there yet?!

Tom

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