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	<title>Comments on: Get A Lift (Letter)</title>
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	<description>Fundraising and advocacy strategies. Trends, tips ... with an edge</description>
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		<title>By: Lisa Sargent</title>
		<link>http://www.theagitator.net/communications/get-a-lift-letter/comment-page-1/#comment-25896</link>
		<dc:creator>Lisa Sargent</dc:creator>
		<pubDate>Fri, 28 May 2010 12:39:37 +0000</pubDate>
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		<description>Nonprofit-specific addition to &quot;have it signed by an &#039;authority&#039;, Tom: donors and volunteers also qualify. I can think of one lift letter in particular, in an upgrade package, with a donor/volunteer signer. It brought in an additional $250K. So I&#039;d say it&#039;s worth testing, at least. (btw, Ivan Levison&#039;s e-newsletter, The Levison Letter, is perennially excellent. Highly recommended to all direct response fans.) All best, Lisa</description>
		<content:encoded><![CDATA[<p>Nonprofit-specific addition to &#8220;have it signed by an &#8216;authority&#8217;, Tom: donors and volunteers also qualify. I can think of one lift letter in particular, in an upgrade package, with a donor/volunteer signer. It brought in an additional $250K. So I&#8217;d say it&#8217;s worth testing, at least. (btw, Ivan Levison&#8217;s e-newsletter, The Levison Letter, is perennially excellent. Highly recommended to all direct response fans.) All best, Lisa</p>
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