Comments on: Funeral Postponed http://www.theagitator.net/communications/funeral-postponed/?utm_source=rss&utm_medium=rss&utm_campaign=funeral-postponed Fundraising and advocacy strategies. Trends, tips ... with an edge Mon, 21 May 2012 15:58:46 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Mark Brooks http://www.theagitator.net/communications/funeral-postponed/comment-page-1/#comment-10030 Mark Brooks Fri, 16 Oct 2009 18:07:51 +0000 http://www.theagitator.net/?p=1263#comment-10030 Facts are such annoying things. I have watched those in the Social Media movement decry the use of direct mail for months now. While I love Social Media I do see that it has limitations. Above all else it is so new that as of yet we have not been able to fully track its affects. What we can say is that in your rush to embrace Social Media you had better not throw the baby out with the bath water as traditional mediums still work. Also of interest today was an article in the Wall Street Journal that talked about how despite our new digital age marketers were still using catalogs. The smart marketer is combining both to be even more effective. Facts are such annoying things. I have watched those in the Social Media movement decry the use of direct mail for months now. While I love Social Media I do see that it has limitations. Above all else it is so new that as of yet we have not been able to fully track its affects. What we can say is that in your rush to embrace Social Media you had better not throw the baby out with the bath water as traditional mediums still work.

Also of interest today was an article in the Wall Street Journal that talked about how despite our new digital age marketers were still using catalogs. The smart marketer is combining both to be even more effective.

]]> By: Patricia Bronstein http://www.theagitator.net/communications/funeral-postponed/comment-page-1/#comment-10028 Patricia Bronstein Fri, 16 Oct 2009 17:30:18 +0000 http://www.theagitator.net/?p=1263#comment-10028 Exquisite corpse is a method by which a collection of words or images are collectively assembled, the result being known as the exquisite corpse or cadavre exquis in French. It is a technique used by surrealists, and is based on an old parlour game called consequences in which players wrote in turn on a sheet of paper, folded it to conceal part of the writing, and then passed it to the next player for a further contribution. Exquisite corpse is a method by which a collection of words or images are collectively assembled, the result being known as the exquisite corpse or cadavre exquis in French. It is a technique used by surrealists, and is based on an old parlour game called consequences in which players wrote in turn on a sheet of paper, folded it to conceal part of the writing, and then passed it to the next player for a further contribution.

]]> By: Erica Gulseth http://www.theagitator.net/communications/funeral-postponed/comment-page-1/#comment-10027 Erica Gulseth Fri, 16 Oct 2009 17:28:54 +0000 http://www.theagitator.net/?p=1263#comment-10027 Direct Mail is far from gone, even with the increasing popularity of online giving and social media. The trick is getting everything to work together to get the highest return out of your fundraising efforts. Direct Mail is far from gone, even with the increasing popularity of online giving and social media. The trick is getting everything to work together to get the highest return out of your fundraising efforts.

]]> By: Patricia Van Allen Voigt http://www.theagitator.net/communications/funeral-postponed/comment-page-1/#comment-10025 Patricia Van Allen Voigt Fri, 16 Oct 2009 17:13:46 +0000 http://www.theagitator.net/?p=1263#comment-10025 interesting column Roger - amusing conclusion - insouciant as ever! pva interesting column Roger – amusing conclusion – insouciant as ever!
pva

]]> By: Chip Grizzard http://www.theagitator.net/communications/funeral-postponed/comment-page-1/#comment-10015 Chip Grizzard Fri, 16 Oct 2009 08:49:23 +0000 http://www.theagitator.net/?p=1263#comment-10015 Direct mail will not die for a very long time. However, the method of response will change rapidly. Just look at the catalog industry. 10 years ago, 95% of catalog orders were placed through the mail in order form. Today it is less than 5%. So, even though catalogs are still mailed, the channel for placing orders has totally flipped. According to my analysis, by 2015, 50% of an organizations Direct Response revenue will be generated through channels other than mail. According to Target Analytics benchmarking report, today it is about 11%. So, don't drop your mail program, but embrace Integrated Marketing. Direct mail will not die for a very long time. However, the method of response will change rapidly. Just look at the catalog industry. 10 years ago, 95% of catalog orders were placed through the mail in order form. Today it is less than 5%. So, even though catalogs are still mailed, the channel for placing orders has totally flipped. According to my analysis, by 2015, 50% of an organizations Direct Response revenue will be generated through channels other than mail. According to Target Analytics benchmarking report, today it is about 11%. So, don’t drop your mail program, but embrace Integrated Marketing.

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