OK, nothing and nobody is perfect.

But this comes pretty close.

Last week The Agitator wrote back-to-back articles on Finding Stories for Fundraising and Nonprofit KPIs.Think of these as addressing the right and left side of the brain respectively — emotion and reasoning.

In the latter piece, I suggested that the “winning combination” for fundraisers was marrying stories and results.

Then like magic, to illustrate the point, Bethanie Constant sent me this report — UMFS Outcomes 2009 — from her organization, United Methodist Family Services of Virginia.

The goal of UMFS — if they’ll forgive my oversimplification — is to move troubled youth into progressively less restrictive environments while offering them deeper relationships … with positive results that endure.

Offering a comprehensive range of measures, with key indicators benchmarked against relevant ‘best practices’ and standards, this report documents just how successful UMFS is at achieving that outcome. Additionally, it brings the outcomes to life by combining them with compelling stories about their clients.

It’s a terrific report … pretty damn close to perfection! How could a donor not be both moved and impressed? I urge you to take a look.

Bethanie and your colleagues at UMFS … you deserve a raise!

Tom

P.S. It’s not an Annual Report, so there are no financials indicating what was spent to achieve these results. But for my money, all Bethanie needs to do is slap a cover letter on this Outcomes Report with a few key budget comments and a pointer to the right section of UMFS’ website.

This article was posted in: accountability, charities, communications, Don't Miss these Posts, fundraising, loyalty, major donors, nonprofit management, nonprofits, You Deserve a Raise.
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