Here’s a description of the online video campaign being conducted by Feeding America in support of Hunger Action Month in September.

The organization has created a high quality video platform that food banks around the country can easily customize and add to their own websites. The videos themselves are aimed at building awareness about local hunger and feature celebs like Matt Damon and Ben Affleck.

The Feeding America widgets allow people to click to ‘Get Involved’ by entering their Zip codes to find a local food bank and events calendar, as well as submit contact information to receive email updates and share via Facebook, Twitter, MySpace, Blogger, and other platforms. Local food banks can input their events for Hunger Action Month.

A good model to look at for coordinated national fundraising and communications projects and events if you are a nonprofit with lots of local affiliates who will play a role.

Tom
P.S. Here’s a sample.

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