Facebook has added a new Resource section to help nonprofits optimize the engagement impact of their Facebook presence.
Says Facebook: “This Page is a resource for non-profits and other organizations for social good. We built it to help you harness the power of Facebook and bring positive change to the world. Facebook empowers non-profits by enabling them to mobilize communities, organize events, increase fundraising, reduce costs with free online tools, and raise awareness through viral networks.”
All the help you need for creating pages, adding ads and apps, promoting events, creating groups, adding social plug-ins to your website, and more. Plus success stories.
As I was looking through the section, 419,396 people had already liked it. That’s a bit fewer than read The Agitator, so I know at least some of you haven’t checked out this resource yet 
Facebook reports that over 30,000 nonprofits use Facebook Pages and through the application Causes more than $5M has been raised since 2006 benefiting over 150,000 different causes.
Tom
P.S. Don’t forget Roger’s free webinar on Mobile Fundraising & Engagement today, May 19, 1pm eastern. You can still register for his session, with DonorTrends colleague Kevin Schulman. It’s titled “Calling on Mobile” and is part of the Fundraising Success Virtual Conference and Expo.
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Wow! Kudos to Facebook! Hopefully they could also build an app for non-profit orgs to help more people. They are not just ‘connecting’ people’s lives now, they are also ‘touching’ their hearts
I’d like to see an additional number added to the metric. During the 5 years it took to raise $5M from their 50 million FB users, how much did charities spend on FB ads to drive traffic to their causes?
I’m not saying the emperor has no clothes…but I see someone’s bum hanging out.
Hi all, just a quick update on the numbers. Causes.com, the makers of the Causes application on Facebook, has actually raised over $33 million for nonprofits since we launched in 2007. If you’re interested in learning more, visit our blog/resource center at http://exchange.causes.com! Congrats to Facebook on their new resources section.
Susan