Comments on: Email: Electronic Direct Mail? http://www.theagitator.net/communications/email-electronic-direct-mail/?utm_source=rss&utm_medium=rss&utm_campaign=email-electronic-direct-mail Fundraising and advocacy strategies. Trends, tips ... with an edge Mon, 21 May 2012 15:58:46 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Sean http://www.theagitator.net/communications/email-electronic-direct-mail/comment-page-1/#comment-7901 Sean Wed, 12 Aug 2009 14:02:58 +0000 http://www.theagitator.net/?p=1214#comment-7901 Tom - You could argue that there are counterparts for direct mail to all those great points that Loren has made. Although you are creating for a different medium for a different audience, would you say direct mail is not direct mail if the core audience suddenly changed, letter formats were different, and you had to deal with someone else delivering your mail besides the post office? Maybe. Maybe not. Now, I am playing a little devil's advocate here but you get the gist. They are both one-to-many (outbound) fundraising vehicles. They both require proper segmentation and frequency to be effective. We are seeing though that each require a specific toolset and strategy to deliver. Tom – You could argue that there are counterparts for direct mail to all those great points that Loren has made. Although you are creating for a different medium for a different audience, would you say direct mail is not direct mail if the core audience suddenly changed, letter formats were different, and you had to deal with someone else delivering your mail besides the post office? Maybe. Maybe not.

Now, I am playing a little devil’s advocate here but you get the gist. They are both one-to-many (outbound) fundraising vehicles. They both require proper segmentation and frequency to be effective. We are seeing though that each require a specific toolset and strategy to deliver.

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