It’s not often I see marketers from the commercial world praise nonprofit marketing.
Cynthia Edwards of Razorfish, an email solutions provider, cites impressive online practices of World Wildlife Fund, ASPCA, Worldvision and The Humane Society of the US. She also cites the American Red Cross disapprovingly.
Worth a read.
Tom
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Thanks for the link! The World Wildlife Fund website really is dynamic.
On the American Red Cross site… Really? I looked once and found the Join Us tab in fewer than 10 seconds.