It’s not often I see marketers from the commercial world praise nonprofit marketing.

Here’s a rare example.

Cynthia Edwards of Razorfish, an email solutions provider, cites impressive online practices of World Wildlife Fund, ASPCA, Worldvision and The Humane Society of the US. She also cites the American Red Cross disapprovingly.

Worth a read.

Tom

This article was posted in: communications, Don't Miss these Posts, email marketing, online activism, online advocacy, online fundraising, online publishing.
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