As this report from ClickZ Marketing news indicates, political video ads have surged in this election season, to the point where inventory is scarce — and significantly bid up in price — in hotly contested markets.

The article is interesting, but most valuable to Agitator readers might be this link to ClickZ’s free handbook — Digital Political Campaigns 101 — featuring basic digital campaigning advice from political communicators across the ideological spectrum.

Election campaigns aside, whatever kind of online campaigning your nonprofit might do, this guide — covering topics like list-building, making compelling videos, online fundraising, online targeting, social media — will be helpful.

Tom