The Agitator

What Claire said. It's far too easy for fundraisers to see their relationships with donors as a 1:XX relationship, when they should be looki [more...]

I agree with both you and Katya. At base, it's all about building a relationship. That's the key. Just as with any relationship, you list [more...]

I've never thought to test landing pages, but I suppose with test emails and PURLs, you would easily direct donors to different pages for a [more...]

Tom, we talk about this every day with our clients. :-)

Very interesting and thought provoking on the day after it was announced that in the UK there are now more people tweeting (10m) than readin [more...]

Hi Great post. I find it hard to talk about much else other than the potential of text for fundraising. As you say due to the huge im [more...]

Hi Stephen Here at The Good Agency we regularly work with clients to test landing pages, setting up both A/B split and multivariate tests [more...]

Hey Tom- I haven't done tests on landing pages myself but found this great series from 37 Signals on the tests they ran on their landing pag [more...]

Claire's comments are right on.. Further, testing is key..but, having a scrubbed, robust and active email list is critical. Sounds ta [more...]

Testing the name of the sender is definitely worthwhile. Michael Carden from HR software company Sonar6 (www.sonar6.com) told me that the [more...]