Comments on: Creating Viral Videos

By: Rob Postuma

Rob Postuma — Thu, 21 Oct 2010 15:41:02 +0000

We just created this commerical video for our website http://www.inetvideo.com and posted it on youtube at:

http://www.youtube.com/watch?v=lo3Wdy6AYzY

What do people think? Your thoughts would be appreciated.

By: John

John — Wed, 16 Jun 2010 21:49:35 +0000

Tom, I share your wishful thinking. I think you bring up 2 good points with this topic; 1, the rules College Humor has adapted are indeed spot on (esp. if Gen Y is who you’re trying to reach). 2, Although Gen Y has a special place in their hearts for crude pranks and hilarious vids, it doesn’t mean we in the Social Sector, have to appeal to them on that level to win their attention. Here is an example of a viral vid that has had over 3.5 million views.

http://www.youtube.com/watch?v=Us-TVg40ExM

Think about all the Gen Yers who support the Arts or play an instrument, or sing, etc. The trick, is finding a way to connect to them – After that, the question is, “how good is my call to action?”

John

By: Mike

Mike — Wed, 16 Jun 2010 20:03:15 +0000

I see the question as really how do you make a Non Profit / Fundraising video that has a sense of humor but yet drives home the point of charity. That’s a real fine line. It’s going to be harder to have a viral video if your cracking jokes about the issues.

A built in added challenge to the industry.

By: tbelford

tbelford — Mon, 14 Jun 2010 21:23:15 +0000

Dan,
Absolutely no data … just wishful thinking on my part.
Tom

By: Dan Kirsch

Dan Kirsch — Mon, 14 Jun 2010 13:56:52 +0000

Most nonprofits have attempted to create viral video by now?

Most? Really? On what are you basing that assumption? If there’s data to support that I’ve missed it and would love to have a reference.

Thanks.