The Agitator and DonorVoice have chosen the 50 organizations to be included in our 2nd Annual National Donor Commitment Study. This is a large survey of active U.S. donors in the acquisition market to determine which organizations and charitable sectors have the highest — and lowest — Donor Commitment Scores.

The results will be published on November 15thand explained in a 45 minute public briefing.

Donor Commitment Scores indicate whether an organization has high, low or average commitment among active donors who contribute to it. ‘High’ commitment means higher value. Almost 2.5 times more than a ‘Low’ commitment donor.

Most importantly a “High” score means the organization itself is taking good Donor Relationship Actions and producing higher lifetime value. The score is not is a proxy for revenue, market share or superficial name recognition.

We Need Your Help

Here’s the list of U.S. organizations we’ve selected to survey this year. Are there other or additional organizations – or charitable sectors –you’d like to see included in the 2012 National Commitment Study? If so, please email us at with your suggestions and comments. Please email us not later than October 20th.

Health:  Diseases, Disorders
American Cancer Society
American Diabetes Association
American Heart Association
Juvenile Diabetes Research Foundation
Susan G Komen for the Cure
Arthritis Foundation

Health:  Treatment and Prevention
Planned Parenthood
March of Dimes
Paralyzed Veterans of America
Special Olympics
Easter Seals
St Jude’s Children’s Research Hospital

Human Services
American Red Cross
Habitat for Humanity International
Salvation Army
Covenant House
United Way
Catholic Charities

International Aid/Development
Operation Smile
Heifer Project International
World Vision
Heifer Project International
Catholic Relief
International Rescue Committee
Doctors Without Borders

Youth and Children
Save the Children Federation
ChildFund International
Make a Wish Foundation
UNICEF (United Nations Fund for Children)

Environment/Conservation/Animal Rights
ASPCA (American Society for the Prevention of Cruelty to Animals)
Humane Society of the United States
Defenders of Wildlife
NRDC (Natural Resources Defense Council)
Ducks Unlimited
Sierra Club
Wilderness Society
Nature Conservancy
Environmental Defense Fund
World Wildlife Fund

ACLU (American Civil Liberties Union)
Amnesty International
United Negro College Fund

And If You Want to Help Yourself

In addition to the national sample we are inviting organizations who want to learn far more about their donors and what actions improve commitment to include a sample of their house file donors in a parallel, private and confidential study.

The details of this parallel study, what your involvement means and what we need from you, can be found by clicking here.

Thanks for your help and we’ll keep you posted.

Roger and Tom

P.S. If you want to see the organizations that were included in last year’s national sample and the results just click here.




This article was posted in: Communications, Donor retention / loyalty / commitment, DonorTrends / DonorVoice, Nonprofit management.
You can follow any responses to this entry through the RSS 2.0 feed.
You can leave a response, or trackback from your own site.