Comments on: Contrasting Web Strategies – Greenpeace http://www.theagitator.net/communications/contrasting-web-strategies-greenpeace/ Fundraising and advocacy strategies. Trends, tips ... with an edge Fri, 12 Mar 2010 08:53:22 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Sandra http://www.theagitator.net/communications/contrasting-web-strategies-greenpeace/comment-page-1/#comment-10187 Sandra Tue, 20 Oct 2009 17:48:30 +0000 http://www.theagitator.net/?p=1264#comment-10187 Our company recognizes the competition in the SEO world. We manufacture hand made pins for non profits to use to fundraise and increase awareness. We are currently undergoing a website facelift with a focus on SEO. To Google basic searches as "fundraising" or ""fundraising ideas" results in endless options and our site is not an option to choose from. We are lucky if someone types in fundraising with pins as we actually show up somewhere on page on. With so many options, particularly with the Internet at people's fingertips, it is a full time job to keep up with SEO, twittering, FB and other social networking opporunities. The bright side is we have done away with much of our paper marketing saving a few trees and $. The challenge is commiting time, resources and figuring out what works via the internet.... Our company recognizes the competition in the SEO world. We manufacture hand made pins for non profits to use to fundraise and increase awareness. We are currently undergoing a website facelift with a focus on SEO. To Google basic searches as “fundraising” or “”fundraising ideas” results in endless options and our site is not an option to choose from. We are lucky if someone types in fundraising with pins as we actually show up somewhere on page on. With so many options, particularly with the Internet at people’s fingertips, it is a full time job to keep up with SEO, twittering, FB and other social networking opporunities. The bright side is we have done away with much of our paper marketing saving a few trees and $. The challenge is commiting time, resources and figuring out what works via the internet….

]]> By: Bob Bland http://www.theagitator.net/communications/contrasting-web-strategies-greenpeace/comment-page-1/#comment-10127 Bob Bland Mon, 19 Oct 2009 17:15:49 +0000 http://www.theagitator.net/?p=1264#comment-10127 Tom, Your mention of the number of hits at charity:water seemed off and you kept repeating it so I just tried it. As with so much google, it depends on how you frame the search. "charity:water" is not a valid search criteria due I guess to the colon in the middle. When I tried "charity water" I got 487,000 hits. I doubt all or most of those are valid, but you'd have to click the final page number 10 times just validate one thousand. The 37 million is without the quotes and virtually all would be invalid. For Student Conservation Association, the quote difference is 58,000 vs. 917,000. "Greenpeace USA" gets 110,000 hits. Neither of them are likely to have a significant number of places where the words are serediptitously (sp?) linked while that is not true of charity water. Tom,

Your mention of the number of hits at charity:water seemed off and you kept repeating it so I just tried it. As with so much google, it depends on how you frame the search. “charity:water” is not a valid search criteria due I guess to the colon in the middle. When I tried “charity water” I got 487,000 hits. I doubt all or most of those are valid, but you’d have to click the final page number 10 times just validate one thousand. The 37 million is without the quotes and virtually all would be invalid. For Student Conservation Association, the quote difference is 58,000 vs. 917,000. “Greenpeace USA” gets 110,000 hits. Neither of them are likely to have a significant number of places where the words are serediptitously (sp?) linked while that is not true of charity water.

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