Blogs And Your Earned Media Strategy
From Online Marketing Blog, here is an important discussion of two studies on journalists and their use of blogs for news ideas and sources.
- Nearly 70% of all reporters check a blog list on a regular basis;
- Almost half of reporters say they are “lurkers”;
- Over three-quarters see blogs as helpful in giving them story ideas, spins, and insight into the tone of an issue.
Do you think having a “Media Section” on your nonprofit's website will get the job done these days? Not a chance … too passive.
Of course, reporters have heard of googling. But more and more, they expect the new stuff to come to them via RSS and email feeds.