From Online Marketing Blog, here is an important discussion of two studies on journalists and their use of blogs for news ideas and sources.

Some factoids:

  • Nearly 70% of all reporters check a blog list on a regular basis;
  • Almost half of reporters say they are “lurkers”;
  • Over three-quarters see blogs as helpful in giving them story ideas, spins, and insight into the tone of an issue.

Do you think having a “Media Section” on your nonprofit's website will get the job done these days? Not a chance … too passive.

Of course, reporters have heard of googling. But more and more, they expect the new stuff to come to them via RSS and email feeds.


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