Every online fundraiser is looking for the ultimate viral message that gets passed on and on and on.

But have you actually ever stopped to think about what makes an email "shareworthy?"

Here are some tips from Loren McDonald at Silverpop, an email marketing vendor.

Other than "prurience" most of these factors are relevant to email fundraising.


This article was posted in: Communications, Online fundraising and marketing, Social media.
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