I’m a BIG fan of Charity: Water.

But then I saw this video, reporting on what they have accomplished to date and hope to achieve next.

The 2011 September Campaign. Our 5-year-anniversary video from charity: water on Vimeo.

The video itself is great. It tells an inspiring story about what average donors — raising money in every way from lemonade stands to birthday gifts to dance marathons — can help accomplish, and shows the concrete results in dramatic fashion. Lives improved in so many ways from the simple step of providing clean local water.

Excellent program and superb fundraising.

But then I reflected a bit on the message.

Part of it featured a Ethiopian — described as a national hero — who has been painstakingly bringing freshwater to his fellow Ethiopians, one well at a time, constrained only by the fact that his team has only three drilling rigs … and most of the country to go.

Charity: Water wants to get him one more rig … so they’re asking donors for the $1.2 million required to purchase and fully support one mobile drilling rig.

All of a sudden, it occurred to me that this request of lemonade stand donors bordered on the obscene.

The very request for $1.2 million of charity money simply underscores the total failure of the international development community — from the World Bank on down, and including national governments, both rich and recipient. These entities have squandered literally billions on failed development projects for decades.

Then a tiny, by comparison, charity comes along and shows everyone how important — and relatively simple — it is to improve millions of lives by meeting a fundamental human need … clean, easily accessible drinking water.

Here they are, begging for your lemonade stand proceeds to buy one rig, when some incompetent, probably corrupt, bureaucracy could write a check for a hundred of these rigs in a nanosecond.

Don’t you find that upsetting, even obscene?

I don’t ask that to denigrate the program of Charity: Water. I’m glad they’re showing the world how to get the job done. And maybe by doing that, they’ll embarrass some dripping-in-money development institution to make a first-ever meaningful contribution to alleviating the water problem.

I guess someone needs to fill the vacuum and get done the practical work of drilling water wells.

But the other need is for well-financed policy advocacy designed to force development institutions to either get the job done, or shut down and stop pretending. Unfortunately, as cause fundraisers know, it’s a lot tougher to raise the funds for advocacy than it is to raise money for ‘on-the-ground’ projects.

Is there some group out there as smart about raising advocacy money as Charity: Water is about raising funds for drilling rigs? Nominations, please!

Tom

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