Awhile back we asked Agitator readers to share their favorite “marketing” books with us. A number of you did, helping us create the first annual Agitator Summer Reading List.

For the most part, these are not lightweight titles, but if you're in the nonprofit marketing, fundraising or management biz, you'll find them entertaining and provocative.

The recommended books are quite varied, dealing with …

  • New media
  • Old media
  • The art of persuasion
  • The psychology and even physiology of human motivation
  • Broad marketing themes like branding and customer loyalty
  • Promoting organizational change
  • Social trends
  • Nuts and bolts of effective writing and presentations.

In short, something for every taste! Thanks to our recommenders.

You can download your list here, or directly from The Agitator home page (look under White Papers).

Enjoy … and feel free to read year round!

And by all means, if you'd like to recommend books, please do so by contacting us at

Roger & Tom

This article was posted in: Communications, Nonprofit management.
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