The Hispanic and Latino population in the United States is now estimated at 47.8 million; that’s 15.5 percent of the nation’s population. In California and Texas today, 37 percent are Latino and Hispanic.
Are fundraisers targeting this market yet? How do you fundraise in California and ignore four-in-ten people?
Here’s a good article from ClickZ on how marketers like General Mills, Qwest, Yahoo and others are addressing Hispanics … or is it Latinos?! It also includes some instructive tips and source links.
I was fascinated to read the NY Times instructing its writers — Hispanic? Latino? Or What?
Tom
This article was posted in: communications, demographic trends, Don't Miss these Posts, fundraising, latinos, nonprofit management, nonprofits.
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There are many possible gaffes when referring to the origin of a human being. I believe it is good to realize there are different races. I also think it good to realize there different states of franchisment in our society.
Our fundraising efforts should be focused on offer/need, not to the exclusion of race but rather as to the inclusion in society.