I noticed this post in email Insider regarding effective marketing emails.
Here’s the kernel:
"Studies show that subscribers will spend just eight seconds on most messages before clicking through or navigating away. Your emails will drive the most dollars if you take on the eight-second challenge and use that time (or even better, less time than that!) to answer your subscribers’ three biggest questions definitively, ideally in the preview pane:
1. What is this email about?
2. Why should a subscriber care about it?
3. What should a subscriber do about it?"
Eight seconds to score.
Look critically at a few of your recent fundraising emails and action alerts. Can they meet that test?
Tom
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Is effective nonprofit email marketing about “fundraising emails,” or is effective email marketing about establishing relationships with your donors/potential donors – truly engaging them in your mission?
Success is measurable, believe it or not. A marketing message needs 3 three components to increase it’s likeliness of success. Warning!!!! Creative thinking required!!!
Take the test to where it counts. Answer these three questions.
1. What is meaningful and unique about this email?
2. What is the overt benefit to the subscriber?
3. What is the promise and proof if they take action?
If you can you provide meaningful and unique, overt benefit, promise and proof then the chances of success double.