The Agitator

Back in July, Mark Dolliver wrote this terrifically insightful article in Adweek regarding marketing to today’s age 65+ consumer. [Sorry, I'm just catching up to this, thanks to a mention by the Boomer Project.] Dolliver refers to this group as the Silent Generation (born 1925-42) ...  Read more

Sometimes the best advice is pretty darn simple. That’s the case with this piece in ClickZ by Bryan Eisenberg of FutureNow. He’s an expert on optimizing online conversions, but he’s making a larger point with this advice: "Don’t get caught up in the flash of Web 2.0 ...  Read more

Lately I’ve added another source to my daily email feeds … Hispanic Trending. Hispanic Trending, the work of marketing consultant Juan Tornoe, compiles a handful of articles from various sources each day that give insight into the Latino community — everything from political ...  Read more

I love this online fundraising campaign run by the Salvation Army in the Detroit region. And I also love the fact that they employ someone (that would be Michelle St. Pierre) with the title, Director of Integrated Marketing! Somebody out there gets it. This campaign was put together with e-Miles ...  Read more

Or at least that’s what Jason Falls claimed on his blog, Social Media Explorer. Then he proceeded to pass along the advice he had offered in a webinar on behalf of National Safe Place. The organization is headquartered in Louisville and started as a program of the YMCA there in 1983. They ...  Read more

Here is ENGAGEMENTdb, a study of the top 100 global brands (as rated by Business Week/Interbrand) and their use of social media, done by two firms that specialize in the space, Wetpaint and Altimeter Group. I’ll jump right to the conclusion: "… the most valuable brands in the ...  Read more

Sounds like something you don’t want to do, right? Wrong! Seeing data is pretty cool. The Foundation Center last week launched "Philanthropy In/Sight", a data visualization platform designed for grantmakers or anyone seeking to understand the impact of philanthropy throughout the ...  Read more

Here’s an article from Fundraising Success that I set aside awhile back to reflect upon. I’m glad I did. Written by fundraising consultants Tiffany Neill and Lynn Mehaffy, it’s a useful little gem … kind of a "nuts & bolts" Modeling 101 for fundraisers ...  Read more

Half way through the year, like the mythical Janus, capable of viewing the past and future at the same time, I’m leafing through a pile of good stuff I should have passed on to Agitator readers, but somehow didn’t. Shame on me.  BUT … it’s not to late to put this ...  Read more

In this recent post, Merkle creative director and blogger Jeff Brooks takes on Charity Navigator for whining about "junk mail" and for buying into the "myth that fundraising is a form of harassment." Right on Jeff! And he doesn’t just complain. He gives four very sound ...  Read more