Roger and I are planning to push hard for innovation in posts to come. But don’t mistake... Read more
Seth Godin
Godin Trashes Fundraising Galas
In a recent post titled Gala economics, marketing maven Seth Godin trashes fundraising galas. He... Read more
The Ideal Premium?
Ideally, no premium. Seth Godin has been promoting End Malaria the past couple of days, and here... Read more
Peace Of Mind
A few weeks back, Seth Godin wrote a post called Selling the benefits of charity. To tell you the... Read more
Three Things Donors Want
I like Seth Godin best when he focus directly on marketing, as opposed to his ‘Rah Rah’... Read more
Do I Have Your Attention?
In a recent post, marketing maven Seth Godin makes this observation: “Attention is a bit... Read more
Selling Nuts To Squirrels – II
Same lead as yesterday’s Agitator post … In Selling Nuts To Squirrels, Seth Godin... Read more
Selling Nuts To Squirrels
Here’s a gem from marketing guru Seth Godin. In Selling Nuts To Squirrels, he argues that... Read more
Spreading Your Ideas
All nonprofits have a need to spread their ideas, their message. And most have attempted by now to... Read more
Taking Donor Loyalty Seriously
Earlier this month we noted a blog post by marketer Seth Godin on loyalty. Here’s some... Read more
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