Recent Comments

Corene on Has Your Check Arrived?
This is an amazing list and what is more amazing are some of the "young" couples featured.
Nancy Schwartz on Komen Versus Planned Parenthood
Dear Debra, Thanks for sharing your thoughts here. My issue with Komen is their lack of transparency, honesty and reliability. They've b [more...]
Debra Richmond on Komen Versus Planned Parenthood
Tom, I am surprised. Not that you would be pro or anit PP, or pro or anti Komen, but that you would pass along this article as excellent [more...]
Jeff M on Komen Versus Planned Parenthood
Hey Tom, do you remember when Planned Parenthood affiliates in seven or eight states accepted donations restricted for aborting black childr [more...]
Mazarine Treyz on Flat Earth Fundraising: Moneyball
I came here from Pamela Grow's enewsletter. And I'm so happy that I did! It's amazing what you don't know about a game that you've been play [more...]
Thomas on Mobile Shopping for Charities
Tom, good post on the increasingly relevant topic of Mobile and nonprofits. In a recent digital marketing survey that Charity Dynamics condu [more...]
David Cravinho on Mobile Shopping for Charities
Interesting figures... I know that I do this sometimes while shopping so it's reassuring to se that it's not just me being geeky. The tw [more...]
Gerald Sweitzer on Mobile Shopping for Charities
I may be old fashioned, but I would not turn to others (friends, acquaintances, etc) for their opinion on a charity I might give to. I w [more...]
Kate on Direct mail: How To Beat The Control
Moneyball Creative and Strategy ....
Randy on Needed: Hispanic Donors
Good post. Thanks Tom. RA

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research

Mobile Shopping for Charities

By tbelford | February 2, 2012

Pew Research has just released this study on how Americans use their mobile phones to assist with in-store purchasing decisions. There’s an underlying phenomenon here that’s highly relevant, I think, to nonprofit fundraising. Pew reports that more than half of adult cell phone owners used their cell... Read more

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