Tuesday, May 26th, 2009
Our latest white paper on donor loyalty, Donor Superstars: Working with Your Missionaries, is now available. Based in part upon our DonorTrends survey research, Donor Superstars looks at two very special groups of donors — Recruiters and Loyalists. Recruiters are the donors who actively ... Read more
Tuesday, March 17th, 2009
The Agitator has released the fifth in its new series of DonorTrends White Papers, based on our proprietary donor survey research. This paper, dealing with donor loyalty, is available only as a benefit for subscribers to The Agitator’s Premium Service. Our first two White Papers deal with ... Read more
Friday, February 20th, 2009
The Agitator has released the third and fourth in its new series of DonorTrends White Papers, based on our proprietary donor survey research. These papers, both dealing with online fundraising, are available only as a benefit for subscribers to The Agitator’s new Premium Service. Our first ... Read more
Monday, December 15th, 2008
My friend Jerry Huntsinger, sometimes called the "dean of fundraising copywriters", in a piece titled "A Contrarian Approach to Coming Out of A Recession" writes that now is the time to move beyond the worry of recession and turn our attention to coming out of it ... Read more
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