Friday, June 18th, 2010
A few days ago, I posted some advice regarding creating online videos deserving of viral success. Here are two examples of such videos. The first comes from Environmental Defense Fund (EDF) and deals with the Gulf oil spill. I think you’ll find this video moving … but I’ll let ... Read more
Monday, June 14th, 2010
Ricky Van Veen started College Humor in his dorm room. The website now has 10,000,000 unique visitors a month, and his company produces TV shows, films, live tours and books. [Another one of those guys we love to hate!] In this article, 10 Web Content Urban Legends, he shares his thoughts on ... Read more
Thursday, June 10th, 2010
Pew Internet Research has issued two studies that should be great interest to nonprofits in the advocacy and community action spaces. The first, Neighbors Online, notes the increasing use of online tools by citizens interested in tracking community events, news and issues. Most folks still engage ... Read more
Wednesday, April 7th, 2010
Here’s a piece that demonstrates the efficacy of YouTube. Read the story, then watch the video … after about three minutes of standing ovation, you’ll be treated to an encore performance. It’s not about a charity or nonprofit … or — directly — about ... Read more
Thursday, March 18th, 2010
I’m scratching my head as to why we haven’t looked into the availability of fundraising videos before. Not online pitches by nonprofits, but rather "how to" videos. But today in one of my various info feeds I was struck by an item describing this YouTube video — ... Read more
Thursday, February 25th, 2010
Yesterday’s Agitator post raised the issue of combining direct mail and online video for fundraising purposes. And a few readers shared their experiences via Comments. Check them out. Then, coincidentally, today arrives this article from nonprofit marketing consultant Nancy Schwartz ... Read more
Wednesday, February 24th, 2010
The NY Times had an interesting article yesterday on how Tufts University was inviting applicants for admission to submit YouTube videos as part of their applications. Great idea! While enterprising students have been sending videos with their applications for some time at their own initiative, it ... Read more
Monday, February 22nd, 2010
Here is the 2009 Digital Media Review from comScore, which specializes in measuring the digital world (registration required). All the factoids you need on who’s using what (in the U.S.) to put your digital efforts into perspective. A few things that struck me … Reflecting the ... Read more
Wednesday, January 20th, 2010
Frankly, I’m sick and tired of the dismissive comments with which many in our trade dismiss the money raising accomplishments of the American Red Cross in this Haiti disaster. Sure it’s a ‘big brand … sure it gets top media attention … sure the President and ... Read more
Friday, January 8th, 2010
Yesterday we talked about Boomers as the centerpiece demographic of today’s marketing (and fundraising). But don’t forget Seniors. Still the mainstay of direct mail fundraising for most nonprofits, new data from Nielsen reinforces that Seniors (ages 65+) should also be included in your ... Read more
