Monday, June 28th, 2010
Last week was long and surreal. Deep Horizon vomiting even more into The Gulf of Mexico…the U.S. and U.K. World Cup teams seemingly cheated out of goals…a three-day-long tennis match at the very proper strawberries-and-cream Wimbledon. Enough! So, on this Monday morning it’s time to kick it ... Read more
Wednesday, June 23rd, 2010
We’ve talked about word-of-mouth (WOM) as the top driver of today’s consumer decisions. Here’s a report from Online Media Daily on an interesting Yahoo study that has attempted to drill into WOM behavior. It notes that 76% of all WOM still occurs face-to-face … however ... Read more
Friday, June 18th, 2010
A few days ago, I posted some advice regarding creating online videos deserving of viral success. Here are two examples of such videos. The first comes from Environmental Defense Fund (EDF) and deals with the Gulf oil spill. I think you’ll find this video moving … but I’ll let ... Read more
Tuesday, June 15th, 2010
Care2 is sponsoring what looks to be an intriguing webinar this Thursday the 17th, 2p eastern … The Networked Nonprofit. Content is based on new book by Beth Kanter (Beth’s Blog) and Allison Fine (writer on social change): The Networked Nonprofit: Connecting With Social Media To Drive ... Read more
Monday, June 14th, 2010
Ricky Van Veen started College Humor in his dorm room. The website now has 10,000,000 unique visitors a month, and his company produces TV shows, films, live tours and books. [Another one of those guys we love to hate!] In this article, 10 Web Content Urban Legends, he shares his thoughts on ... Read more
Thursday, June 10th, 2010
Pew Internet Research has issued two studies that should be great interest to nonprofits in the advocacy and community action spaces. The first, Neighbors Online, notes the increasing use of online tools by citizens interested in tracking community events, news and issues. Most folks still engage ... Read more
Monday, May 3rd, 2010
Our friend and digital marketing consultant Nick Allen of DonorDigital developed this issue advocacy site — http://doilookillegal.com — for folks to express their opposition to Arizona’s new racist anti-immigrant law. Clever way to get folks engaged and use social media to spread ... Read more
Tuesday, February 9th, 2010
If there’s one approach marketers have been united in touting as the best form of advertising or promotion, it’s word of mouth recommendation … referrals and endorsements from friend to friend, colleague to colleague, relative to relative. I’d count myself as one of those ... Read more
Thursday, February 4th, 2010
A lot of what I’ve learned about the “when” of fundraising I learned from selling funeral flowers. Let me explain. My father was a florist– a business that depends on event and emotion-driven buying impulse — funerals, weddings, Mother’s Day, birthdays and ... Read more
Wednesday, January 6th, 2010
Here’s a decent review from ClickZ of how online media were used for political and issue campaigning in 2009. The comment I found most interesting is the "gap" one expert noted between Obama presidential campaign’s pathbreaking online campaigning in 2008 and the feeble use of ... Read more
