Tuesday, July 13th, 2010
If you haven’t yet seen Convio’s benchmark report on online fundraising for 2009, founder Vinay Bhagat’s video summary should wet your appetite. Heaps of data here, based on results from some 600 Convio online fundraising clients. Some highlights: Individual giving down only ... Read more
Tuesday, July 6th, 2010
The Harris Poll released some data recently on use of social media to criticize or compliment brands. They found that one-third of US adults use social media to air their feelings, positive or negative, about a company, brand or product. Within that group the percentage of complainers and ... Read more
Wednesday, June 23rd, 2010
We’ve talked about word-of-mouth (WOM) as the top driver of today’s consumer decisions. Here’s a report from Online Media Daily on an interesting Yahoo study that has attempted to drill into WOM behavior. It notes that 76% of all WOM still occurs face-to-face … however ... Read more
Monday, June 21st, 2010
If your data indicates that most of your small gift income still comes from direct mail, and you think most of your donors are over fifty years old, but you sense more and more online interaction with your donors is happening (and more is possible), then whose online practices might you pay special ... Read more
Friday, June 18th, 2010
A few days ago, I posted some advice regarding creating online videos deserving of viral success. Here are two examples of such videos. The first comes from Environmental Defense Fund (EDF) and deals with the Gulf oil spill. I think you’ll find this video moving … but I’ll let ... Read more
Tuesday, June 15th, 2010
Care2 is sponsoring what looks to be an intriguing webinar this Thursday the 17th, 2p eastern … The Networked Nonprofit. Content is based on new book by Beth Kanter (Beth’s Blog) and Allison Fine (writer on social change): The Networked Nonprofit: Connecting With Social Media To Drive ... Read more
Monday, June 14th, 2010
Ricky Van Veen started College Humor in his dorm room. The website now has 10,000,000 unique visitors a month, and his company produces TV shows, films, live tours and books. [Another one of those guys we love to hate!] In this article, 10 Web Content Urban Legends, he shares his thoughts on ... Read more
Thursday, June 10th, 2010
Pew Internet Research has issued two studies that should be great interest to nonprofits in the advocacy and community action spaces. The first, Neighbors Online, notes the increasing use of online tools by citizens interested in tracking community events, news and issues. Most folks still engage ... Read more
Thursday, May 27th, 2010
With so many nonprofits working Facebook into their marketing strategies, it behooves us all to keep an eye on their privacy controversy. Here’s an excellent report on the matter from Bloomberg. It notes that Facebook, now at 519 million users, shows no sign of slowing growth. Traffic was ... Read more
Friday, May 21st, 2010
Fenton Communications has just released its latest survey of donor attitudes and behavior, looking at 1000 nationally representative US donors who have given at least $20 in the past year. Plenty of interesting findings to chew over here regarding giving plans for the coming year, attributes of ... Read more
