The Agitator

Pew Internet Research has released survey results indicating that 40% of adult American cell phone owners now use their cell phones to access the internet, email, or instant messaging. 34% (up from 25% in 2009) use their cellphones to access email. With outbound email appeals still the workhorse ...  Read more

My nonprofit fundraising and communications experience has been grounded primarily in the world of advocacy organizations, as opposed to mainstream charities focused on health research, education and the like. And more narrowly still, advocacy of the center-liberal persuasion. For groups like ...  Read more

We’ve talked about word-of-mouth (WOM) as the top driver of today’s consumer decisions. Here’s a report from Online Media Daily on an interesting Yahoo study that has attempted to drill into WOM behavior. It notes that 76% of all WOM still occurs face-to-face … however ...  Read more

If your data indicates that most of your small gift income still comes from direct mail, and you think most of your donors are over fifty years old, but you sense more and more online interaction with your donors is happening (and more is possible), then whose online practices might you pay special ...  Read more

Pew Internet Research has issued two studies that should be great interest to nonprofits in the advocacy and community action spaces. The first, Neighbors Online, notes the increasing use of online tools by citizens interested in tracking community events, news and issues. Most folks still engage ...  Read more

Yesterday, in the course of making some comments about raising money from Boomers, I published this chart estimating the number of individuals in each cohort prepared by The Boomer Project. Today I want to make a different point about this chart. Today there are already more than twice as many ...  Read more

Fenton Communications has just released its latest survey of donor attitudes and behavior, looking at 1000 nationally representative US donors who have given at least $20 in the past year. Plenty of interesting findings to chew over here regarding giving plans for the coming year, attributes of ...  Read more

At Engage: Hispanics, Lee Vann of interactive agency Captura Group offers the latest stats on use of social media by Hispanics. Some key factoids: 84% of Hispanics have a broadband connection vs. 79% of Whites 36% of Hispanics view the Internet as tool for building a better life vs. 30% of ...  Read more

From DirectMarketingIQ, here’s an analysis of the direct mail stream over the past two years. The data are drawn from the 10,000 mail piece archive of Who’s Mailing What! The big news is that fundraising mail has flourished in comparison to other commercial mail over the last two years ...  Read more

The latest data suggests that Twitter has stalled out at 17 million users. Here’s a good analysis. Personally, I take this as a welcome sign that there is still some semblance of substance and sanity on the planet. If someone in your nonprofit is trumpeting the urgency of getting on board ...  Read more