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Corene on Has Your Check Arrived?
This is an amazing list and what is more amazing are some of the "young" couples featured.
Nancy Schwartz on Komen Versus Planned Parenthood
Dear Debra, Thanks for sharing your thoughts here. My issue with Komen is their lack of transparency, honesty and reliability. They've b [more...]
Debra Richmond on Komen Versus Planned Parenthood
Tom, I am surprised. Not that you would be pro or anit PP, or pro or anti Komen, but that you would pass along this article as excellent [more...]
Jeff M on Komen Versus Planned Parenthood
Hey Tom, do you remember when Planned Parenthood affiliates in seven or eight states accepted donations restricted for aborting black childr [more...]
Mazarine Treyz on Flat Earth Fundraising: Moneyball
I came here from Pamela Grow's enewsletter. And I'm so happy that I did! It's amazing what you don't know about a game that you've been play [more...]
Thomas on Mobile Shopping for Charities
Tom, good post on the increasingly relevant topic of Mobile and nonprofits. In a recent digital marketing survey that Charity Dynamics condu [more...]
David Cravinho on Mobile Shopping for Charities
Interesting figures... I know that I do this sometimes while shopping so it's reassuring to se that it's not just me being geeky. The tw [more...]
Gerald Sweitzer on Mobile Shopping for Charities
I may be old fashioned, but I would not turn to others (friends, acquaintances, etc) for their opinion on a charity I might give to. I w [more...]
Kate on Direct mail: How To Beat The Control
Moneyball Creative and Strategy ....
Randy on Needed: Hispanic Donors
Good post. Thanks Tom. RA

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marketing metrics

Direct mail: How To Beat The Control

By rcraver | February 1, 2012

Donor acquisition is entering its 6th year of a prolonged and steady slump for most organizations. And probably another year of playing the blame game —“poor lists”, “weak economy”, “increased competition” — won’t make things better. Neither will ordering your copywriters, no matter how talented, to... Read more

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