Tuesday, September 1st, 2009
Back in July, Mark Dolliver wrote this terrifically insightful article in Adweek regarding marketing to today’s age 65+ consumer. [Sorry, I'm just catching up to this, thanks to a mention by the Boomer Project.] Dolliver refers to this group as the Silent Generation (born 1925-42) ... Read more
Tuesday, July 7th, 2009
Half way through the year, like the mythical Janus, capable of viewing the past and future at the same time, I’m leafing through a pile of good stuff I should have passed on to Agitator readers, but somehow didn’t. Shame on me. BUT … it’s not to late to put this ... Read more
Friday, May 1st, 2009
We have to confess that The Agitator does not do justice to the important area of planned giving. Now we don’t have to feel quite so guilty! Our colleague Phyllis Freedman of Continuum Planned Giving has begun The Planned Giving Blogger. She’s a pro. In case you don’t know ... Read more
Saturday, October 11th, 2008
The Agitator’s Week in Review. In Christopher Columbus’ day navigators wondered whether they’d fall off the edge of the earth or be swallowed alive by sea monsters. This week, in the words of Yogi Berra, it was déjà vu all over again. As we waited for the ... Read more
Tuesday, October 7th, 2008
Fundraising consultancy The Stelter Company argues that fundraisers should be targeting a younger age segment than traditionally the case for planned giving.As reported in Fundraising Success, they have conducted a study indicating that 41% of adults prepare a will by the time they reach age 40 ... Read more
Thursday, September 6th, 2007
Here's a report fresh from New Zealand. We all know that when you lift the lace curtain of legacy fundraising, you're looking at, well … dying. But here's a legacy gift that will never die. Or is it always dying? We're not sure. Funeral Director Gregory Brownless has ... Read more
Friday, August 17th, 2007
Couldn't help but pay extra attention to the “Are Charities Losing Out on the Wealth Transfer” post in the always interesting blog review in Give & Take, Peter Panepento's column in the Chronicle of Philanthropy. Robert Frank, author of Richistan: A Journey Through the ... Read more
Monday, June 18th, 2007
Last week we reported on the impact of video watched online … it gets people to do things! The data on online video use we cited was a year-old, ancient in the web timescale, so here's some new data from ComScore, from March 2007: 71% of US internet users, or 126 million folks ... Read more
Tuesday, May 22nd, 2007
Last week the Journal of Philanthropy carried the summary of a study by Campbell & Company on bequest giving. And once again I found myself asking why aren’t fundraisers — particularly those good in direct response — falling all over themselves to get in on what the Journal of ... Read more
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